Built by Marketers
Who Love Food
We didn't stumble into the catering industry — we chose it. Because we believe that the people who feed the world deserve world-class marketing.
Catering Deserved Its Own Agency
Dish Mark was born from a simple observation: catering businesses — some of the most skilled, passionate operators in the food world — were being failed by generic marketing agencies that didn't understand their industry.
Our founder Alex Rivera saw this firsthand while working with a catering client at a large advertising agency. The strategies being applied were cookie-cutter. They didn't account for seasonality, event-driven decision cycles, the primacy of visual food content, or the deeply relationship-driven nature of catering sales.
So Alex left. And with a small team of food-passionate marketers, built the agency that catering businesses actually deserved: one that speaks their language, thinks in their timeline, and measures success in bookings — not vanity metrics.
Today, Dish Mark works exclusively with catering businesses across the country, from boutique event caterers to large corporate catering operations. The rule has never changed: we only work with catering. Always.
Our Mission
To be the marketing partner that makes every catering business unforgettable — and fully booked.
The People Behind
Your Growth
Founder & Creative Director
Alex Rivera
Alex spent 8 years at a top NYC advertising agency before leaving to start Dish Mark after working with a catering client and realizing the industry was massively underserved. When not crafting brand strategies, Alex is an avid home cook.
Head of Digital Strategy
Jamie Chen
Jamie brings 6 years of performance marketing expertise to every campaign. A data-driven strategist who believes every dollar spent on ads should be justified by results — and then some.
Brand & Content Lead
Morgan Scott
Morgan is a former food journalist turned brand storyteller, bringing an editorial eye and a deep love of food culture to every piece of content Dish Mark creates. Their photography has been featured in national food publications.
Our Values
Passion
We genuinely love food, hospitality, and the people who dedicate their lives to it. That love shows in every campaign we build.
Transparency
No hidden fees, no vanity metrics. We show you exactly what we're doing, why we're doing it, and what it achieves.
Results
Every strategy we execute is tied to a measurable outcome — more bookings, more visibility, more revenue. Always.
Let's Build Something
Great Together
We're selective about who we work with because we're committed to results. If you're serious about growing your catering business, we'd love to talk.
Start with a Free Consultation